strong island | logotype & lettering

After accepting the 'Graphic Design Graduate to Watch 2014' award from Strong Island Portsmouth, I was commissioned by them to create two lettering designs. The first design features the brand name written in an informal brush lettering style. To maintain an authentic look the lettering was written out many times and in a variety of compositions and variations before settling on the final.

Eventually ending up Brush written onto the Southsea store's frontage. The second design features a quote based on the metaphor of Portsmouth and Southsea's geographical location on the south coast. This design took a more refined approach and detailed composition while still maintaining a hand drawn feel.