lowther co | logotype

Bespoke Word mark created for Lowther Co, an Australian fashion brand. The initial exploration began by creating condensed forms with short stubby serifs that allowed for very tight letter spacing while retaining some interesting relationships between letterforms.

As the project developed, more and more contrast was added to the letters, Stencil forms were then introduced. The final logo is a hybrid of styles and aesthetics but aims to balance contemporary trends with classic elegance.