hand foundry | logotype


Personal logo development. The creation of Hand Foundry signalled the creation of a logo to match. Not content with a single static mark, the idea was formed to create a fresh logo mark every three months. Using The logo design process to experiment with new styles and an excuse to play with new ideas. The first being shown above, along with its development;

A classic Brush script was first developed in a stacked composition and then redrawn and refined on a single line with looser letter spacing. Eventually being vectorised to retain the small nuances left by the original brush.

Some more info available here