camo london | logotype & lettering

Bespoke logo and lettering created for Camo London, an English clothing label. A youthful brand that needed a suitable aesthetic to match; The logo took the form of a rushed yet controlled brush script, the roughened edge adding to the freshly written aesthetic. 

A second design was created to support the main mark; A modern twist on historic English black letter models, the design utilises modular strokes and geometric forms to recreate a classic style of penmanship.